A response to Jim Boyle’s Pagerank 4 posting…
Saying PR value is worthless…I don’t see it as black and white.
PR is a good indicator of past performance and one of the only tangible methods Google gives us in measuring a link’s worth.
And 1999? try 2003, 2005 - a high pagerank link would’ve still got you pretty high up in the serps…it isn’t as antiquated a reasoning as you claim.
To say “pagerank is dead” is just as bad as saying “pagerank is the only thing that matters”.
Too many times in SEO people focus on what the search engines want, resulting in use MFA sites that might make you a few clicks by unaware visitors - think about those parked domains that display search engine results all using the same template - who on earth would say that is a “good site, worth visiting again” - nobody in their right mind or with any internet savviness.